Kentucky Derby Museum’s Affirmed Lounge Newest Feature Of Derby Experiences 2013

By Press Release | December 04, 2012

LOUISVILLE, KY, December 4 – Affirmed Lounge, named after the sport’s most recent Triple Crown winner (1978), will be added to the array of hospitality venues available through "Derby Experiences," the Churchill Downs travel/experience program for fans to experience Kentucky Derby race week in a special way.

The 139th running of the $2 million guaranteed Kentucky Derby® Presented by Yum! Brands is set for Saturday, May 4, 2013 with the $1 million Kentucky Oaks® – the Derby’s sister race for fillies – on Friday, May 3.

The new hospitality attraction will feature appearances by a celebrity jockey, live wagering tellers, multiple simulcast TV monitors, complimentary lunch buffet (11am-4pm), unlimited beer and wine and private restrooms in a beautifully appointed, climate-controlled venue. It is conveniently located at the Kentucky Derby museum’s Derby Café and Oaks Garden Tent at Gate 1.

Access to the Affirmed Lounge is part of the Orange Grandstand Package, detailed at The four-day/three-night arrangement includes a ticket to the celebrity-studded Thursday night Taste of Derby™ party, one of the most prominent gatherings of the week. Other benefits include free breakfast at the Holiday Inn Express South, tickets in the third floor grandstand for both Friday and Saturday races, ground transportation to and from the track and VIP Fast Access Pass into the facility. Gift bags are included, trip directors lead the way and the packages are customizable according to personal preferences. The package is available without hotel for $1,799. Information is also available toll-free at (888) 384-7088.

"Derby Experiences" has sold out every year since the program was established in 2008 to offer individual fans, groups and corporations official packages of travel, accommodations, tickets, tourism attractions and amenities for Derby Week. The program has increased the Derby’s economic impact on Greater Louisville by exposing fans to regional destinations in addition to Churchill Downs.

Celebrity jockeys and expert handicappers have not been announced, but "Derby Experiences" participants in previous years have included Pat Day, Laffit Pincay, Jr. and Triple Crown winner, Jean Cruguet, three of the sport’s greatest all-time riders.

"Derby Experiences" includes a wide variety of Official packages ranging in price from $799 to $11,599. Customizable packages include a variety of products and services including tickets to the Oaks and Derby, hotel rooms, ground transportation, fast access passes, in-track hospitality party centers with live entertainment, celebrity jockeys and food and beverage service, horse farm tours, distillery tours and more.

For the first time, "Derby Experiences" has added luxury motor coach packages to its roster of offerings. The all-new "Derby Bus Tour" will offer comfortable regional round-trip transportation aboard lavish motor coaches to/from the Chicago and Indianapolis areas and Louisville.